The MaxLiss FreeSpongeEffect, Keratin treatments

The MaxLiss FreeSpongeEffect is not such a common term such as Frizz Effect. They’re not to be confused as Frizz Effect is the result of hair types that tend to conduct static electricity more often than other types, which makes it harder to be combed properly.

The FreeSpongeEffect happens when the hair is damaged to such a point that is no longer manageable and looks completely opaque and dull. This is because the hair has a protective layer called the cuticle, which is responsible for its gloss and ‘controlled’ appearance when you comb it or use Hydrating Crèmes.

When this cuticle layer is being damaged due to external factors such as excessive use of dryer and flat iron, (especially if you live in a place with tropical weather), as well as chemical processes such as relaxation, bleaching and coloring, the cuticles become exposed and open, thus leaving your hair fragile and porous.

MaxLiss has developed a new formula, the MaxLiss FreeSpongeEffect line, with products that specifically restore the hair fiber from the very inside through a crystallization technique, with the necessary aminoacids and hyaluronic acids to give back the gloss and hidratation that your hair lost from all the damages.

Being aware about the lack of products that effectively work beyond your expectations, MaxLiss FreeSpongeEffect Keratin improved its formulations in order to benefit even more its worldwide clients. The innovation is related to two major actives, unique in the Keratin Market: HYALURONIC ACID and Prodew500® which promote the decrease of hair volume, eliminating its “sponge effect”, also leaving it smoothly and perfectly handled. In addition to the innovative formulation, MaxLiss has a new and modern bottles, which combine technology and sophistication.

Hyaluronic Acid:

Found in the human body, the hyaluronic acid is the protein responsible for the completion of the intercellular spaces of connective tissue.

The hyaluronic acid cooperate with the process of water retention within the tissues. In aesthetics, the hyaluronic acid is injected into the skin in order to fill deep wrinkles and sagging, shape and reshape contours of the face and lips or to restore volume to areas altered by aging.

It hydrates the skin without leaving it oily, filling the spaces between cells, and is largely responsible for a young person’s appearance, characterized by the elasticity of the skin. Precisely because they already form part of the human body, this protein is much exploited by the cells when placed in creams.

In hair, hyaluronic acid has also produced excellent results. Whereas aging hair does not occur only by the passing of years, but also by chemical action (bleaching, straightening, relaxation, etc.), high temperature (dryers, flat irons and babyliss), weather (sun, wind, rain), chlorine sea water, use of low-quality hair care products and air conditioners, for example, hyaluronan retains water inside the hair fiber, thus maintaining the hair naturally young.
The three main factors that had a strand of hair is worn as the porosity of the fiber (the same process that occurs with discoloration), the density loss (hair thin and weak), and the imbalance of the scalp (protected by producing glands sebaceous glands, which guarantees the elasticity of the hair, but that may be affected, compromising the hair growth). Hyaluronic acid promotes a full repair hair, removing all factors that contribute to wear.

Prodew500®:

It is a blend of 11 amino acids designed to bring about a new technology in hair care. Amino acids, when applied in hair, interact to produce key results for its healthy appearance, such as hydration, strengthening the structure, color protection and repair of the damaged surface. As a result, the hair is fully recovered, lined with three-dimensional reflection and glare.
Besides the new asset, its formula will have the technology of Nano particles, which are active Nano spheres that penetrate inside the hair fiber, providing a better result, and a better finish repair and alignment of the fiber.

MaxLiss FreeSpongeEffect products come in a 500ml  and 1000ml presentation, along with their Hydrating Mask, Finishing Spray and Multivitaminic Serum, and they make a great complement to the FreeSpongeEffect treatment, given that it maintains the brightness and silkiness of the hair, making the effects of keratin to last longer.


Meer informatie keratinebehandelingen