WHAT IS HAIR DEOXIDATION?

The use of dyes, straightening, and chemical relaxation in general, cause the imbalance of the pH (potential hydrogen) leaving the hair alkaline, making them completely oxidized, causing a large loss of vitamins. The increasing of alkalinity makes the scales fully dilated (opened) and porous causing dryness as well as the hair fall, becoming then brittle and sensitive.
Moreover, the imbalance in pH facilitates the opening of the scales of keratin, facilitating the emergence of fungi and bacteria and causing premature wear of the hair.
MaxLiss FreeSpongeEffect Hair Crystallization is a treatment that repairs the damage caused by the constant use of chemicals, allowing the immediate closing of the cuticle, making the replacement lipid (oil) in which the hair will gain stability by keeping the hair in its neutral pH.
The product helps keep the progressive brush effect, and other types of straightening for much longer, leaving the hair completely bright, silky and hydrated.

MaxLiss FreeSpongeEffect Crystallization


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